Our Team
Francis Kim
WooboFood CEO
Cindy Lee
WooboFood CFO
Sean Kang
Woobo Restaurant Dep. CEO
& Bullbop Franchise CEO
1984 USC Undergraduate
1988 Seoul Branch Manager of Japan Networking Corporation
1992 Planning Director at LG Group Ana Industry
1999 Consular Secretary at the Western Samoa Consulate.
2000 Venture Plus Founded a VC Company | Current CEO
2010 Founded Woobo Distribution
2012 Founded Purunchon
2014 Founded Woobo Restaurant Corporation
2019 Founded Lechi Food
2024 Founded Bullbop Franchise Corporation
International Food Academy
Cosumnes River College (Sacramento, CA)
Hoseo Computer Technical College (South Korea)
2019 - 2020 Woobo Restaurant Dep. CEO
2011 - 2019 Owner Crazy Grill, Nabeeya LA.
#1, Nabeeya OC. #2 Kay CA. Rolling Ramen OC.
Purunchon specializes in Vegan Product Processing and International Food Import, with a focus on distributing snack seaweed sourced from Korean factories. Our journey began with a vision to introduce healthier snack options to the American market, inspired by the growing vegan trend. What started as a humble venture has now evolved into a popular choice among health-conscious consumers across the United States. Chairman Francis Kim's commitment to quality and health is evident in every product we offer. We prioritize both taste and nutritional value, ensuring that our snack seaweed delights the palate while contributing to overall well-being.
Our dedication to excellence extends to the sourcing and production processes. By importing seaweed directly from Korean factories, we maintain control over quality and flavor. Recently, we've embarked on a project to produce seaweed locally in Mexico, streamlining our supply chain and further enhancing accessibility. With a focus on texture and flavor, we use minimal salt and oil to deliver a crispier seaweed experience. Through innovative production methods and strategic partnerships, we aim to promote K-Food and foster a culture of healthy snacking nationwide.
Lechi is renowned for its Kolaches, serving schools and institutions across the Southeastern United States. Our commitment to providing nutritious and culturally relevant meals has earned us a loyal following. Using only the finest local ingredients and state-of-the-art facilities, we ensure that every Kolache meets our stringent quality standards. From savory to sweet, our diverse menu caters to a variety of tastes, making Lechi a staple in cafeteria dining.
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As we embrace the healthy food revolution, Lechi is expanding its reach beyond institutional settings. With a project underway to enter the retail market and a new production plant in Mexico on the horizon, we are poised for growth and innovation.
By leveraging our expertise and passion for wholesome food, we strive to make Lechi a household name, delivering joy and nourishment to communities far and wide.
Oceansnack is a culinary destination nestled within the Source Mall Food Court in Buena Park, California. Our eclectic menu features a fusion of Korean and American flavors, showcasing the best of both worlds. From fresh seafood to tantalizing sushi rolls and comforting noodles, we offer a dining experience that delights the senses and transports guests to the bustling streets of Seoul.
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At Oceansnack, quality is our top priority. We source the freshest ingredients to craft dishes that reflect our commitment to excellence. As we look to the future, we are excited to embark on a new chapter by rebranding as "Bullbop" and venturing into the food truck business. Through strategic partnerships with Chappell Hill Sausage Company and collaborations with influential content creators, we aim to elevate the profile of K-Food and introduce it to a broader audience across the United States.
Bullbop, the newest addition to the Woobofood family, is a restaurant food truck concept specializing in Bulgogi Rice Bowls and K-Food. Born in 2024 in the heart of Texas, Bullbop brings the vibrant flavors of Korean cuisine to the streets of America. Our signature dish, the Bulgogi Rice Bowl, is a savory delight that captures the essence of Korean barbecue in every bite.
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With plans to expand our fleet to over 100 food trucks nationwide, Bullbop is poised to become a household name in the world of K-Food. From outdoor advertising to social media campaigns and local events, we are committed to reaching diverse audiences and sharing our passion for Korean cuisine. Whether you're a seasoned foodie or new to the world of K-Food, Bullbop invites you on a culinary journey unlike any other.